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Disney on Air
Disney on Air is an effort to speak to millennials, the target group that grew up with classic animated Disney films. Through these unexpected listings on Airbnb, detailed Disney references appeal to nostalgia as a way for millennials to get back in touch with their Disney side. All of these listings were actually posted on Airbnb, but were taken down within a day.
New York has some of the most bad ass street art in the world. But, who owns it? The violators? The viewers? Or maybe, we do. And if so, we can sell it. NYC Wall-(m)Art is the first street art gallery and auction house. Buy art straight off the street. We frame it, put your name on it, and make it yours.
Rust in Peaceby Volkswagen is a way to commemorate your former car and all the memories you shared by preserving its ashes in a customized urn.
Rust in Peace
Barista Font takes letters directly from the handwriting of Starbucks Baristas. Each letter is from a different coffee cup; and all cups were collected at different Starbucks locations, using a lot of fake names, and with the help of some caffeinated friends. Through this Barista Font aims to show the pace of the job and the originality of the people in this profession.
When ordering Seamless, customers often have a specific food they are craving. Restaurants on the website often have a delivery minimum that is more than this specific food, causing the customers to order more food they may not necessarily want. In this campaign, Seamless gives the option to "make the maximum of your minimum" by donating the extra food to the shelter closest to where the delivery is going.
Iamstagram is an app that playfully mimics Instagram, tapping into pet owners' love for sharing images of their pets, as a way to showcase the physical benefits of Iams pet food. Each filter focuses on a specific aspect of health that an Iams diet enhances. A slider feature then allows the user to view the photo with and without the chosen filter at the same time to better see the differences an Iams diet can make. The app connects to Instagram, allowing the user to post directly, and suggests hashtags to use. To promote the app, sponsored posts show split-screen photos as a way of demonstrating how the app works, while also featuring the benefits of an Iams diet.