SAP asked us to help them stand out in sports arenas around the world. So to do this, we took something all professional sports have in common: a locker room, and made it into an interactive experience connecting SAP data to items in the players' lockers. The players also provided us with interesting facts about themselves that we added to give each locker insight into the player's personality. Through this, SAP gave fans an inside look on how data impacts the game.
Clio Sports Shortlist 2018