THE AD COUNCIL: VAX DIAGRAMS
The Ad Council wanted to create state-specific banner ads that spoke to people who are hesitant to get vaccinated against COVID-19. While many unvaccinated people have continued to do their favorite things, new COVID-19 variants have created a new concern for safety. Featuring the communities and events we don’t want to miss, we turned the popular format of Venn Diagrams into Vax Diagrams to show regional benefits of getting the shot. Combining the logical and emotional, we highlighted state-specific favorite activities to show how the vaccine can bring us together in a safe and healthy way.
PRESS: