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Disney on Air is an effort to speak to millennials, the target group that grew up with classic animated Disney films. Through these unexpected listings on Airbnb, detailed Disney references appeal to nostalgia as a way for millennials to get back in touch with their Disney side. All of these listings were actually posted on Airbnb, but were taken down within a day.
Press:
Disney on Air is an effort to speak to millennials, the target group that grew up with classic animated Disney films. Through these unexpected listings on Airbnb, detailed Disney references appeal to nostalgia as a way for millennials to get back in touch with their Disney side. All of these listings were actually posted on Airbnb, but were taken down within a day.
Press: